SMS crushes email in real estate marketing wars


10 May SMS crushes email in real estate marketing wars

When comparing email with SMS as a communication method, the statistics are stunning.  Let’s talk open rates.

Did you know that the average open rate for a marketing email is just 22%?  Okay your messages are probably awesome but let’s talk the average.

At 22% just 1 in 5 people are opening your message if you’re sending average emails.

However, don’t despair as hope is here.  In fact, I’ll go one better than hope.  I’m going to go with marketing breakthrough.

With an open rate of 98%, SMS is kicking serious butt in the real estate marketing wars.  That humble little text is getting through to almost everyone where, chances are, your email is not.

This tells me a few things.

  • If you want to achieve real estate Jedi status, you need a powerful real estate software CRM that let’s you bulk email to your contacts.
  • Obviously most people are getting most of their communication from their smart phone
  • An SMS is short and sharp and to the point
  • Everyone’s inbox is stuffed with email

So here’s your mission:  Get set up to make your messages count.  LockedOn is THE real estate software program and it’s waiting like an eager puppy to help you get started.

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Ray Wood
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